[ Branding + Design ]
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Sinai Health Foundation was looking for a way to attract younger, potential donors to their Lovelocks installation. People often visit lock installations to share a moment of love they want to publicly immortalize. These moments are the heart of the new Lovelocks campaign.
Leveraging existing elements like extended color palettes and existing brand fonts I was able to create a bold and vibrant new identity. An icon and wordmark were created to work together as well as pulled apart: the stylized L’s and heart were used to frame photos of genuine moments.