[ Art Direction / Design ]
In 2015 a new brand platform for HomeSense was launched called Room Changers—those special pieces that transform your space.
With the launch came a TV spot to introduce Room Changers to consumers, two new website sections to accommodate expanded content and a PR video. As the HomeSense brand lives in many channels; print, in-store, online, TV and social, the Room Changers platform creates brand cohesion.